REUNION KITCHEN
Reunion Kitchen is a “NEW” Cantonese Cuisine Restaurant in Guangzhou, which is either diversified or unique. They are endowed with delicacy, nourishment, and flavor of folk dishes as well as dexterity in a creative way.
Service
Identity & Branding, Ambience,
Digital & Print
Client
Cross Border Group
Year
2017-2018
Building A Strong Brand Character: Injecting an unique brand identity of a metro train station into the restaurant which has created impactful connective experiences of the customers' compact lifestyle with the brand.
The whole restaurant ambience is aesthetically designed and transformed into a train station with vibrant and expressive 2D & 3D graffiti art to bring fun elements into the brand identity off the ground.
Fun & Unforgettable
Injecting unique & artistic expression to create a visually appealing brand presence that had applied into the entire campaign which created a fun & unforgettable brand identity, menu and shop ambience for customers to take pictures and share amongst their friends.
Website Design
This engaging website uses a unique caricature and funny messages to reflect people of Guangzhou with their everyday lifestyle in the train hilariously. Interacts with users through the gamification flow to bring the brand culture and increase engagement within the brand community.
