THE 3RD GENERATION
This movie uses period drama to capture the essence of the culture, diversity and social complexity of the Chinese in relation to family, love, relationship, and business. The movie portrays this through the eyes of the Chan family as it evolves from one generation to another generation.
Service
Identity & Branding, Coffee Table Book, Poster
Client
Blackbox Pictures
Year
2013
Building Award-Winning Poster: By using the film’s characters or a major plot point, we established some level of the plot while still gaining the attention of anyone that views the poster.
Using the fascinating art form of Batik patterns as composition elements for the whole campaign. The key-art poster has been selected and won the Best Poster Awards at the Malaysian Film Festival.
Thoughtful & Inspiring
Creatively designed book covers, from classic to contemporary. In this collection of art made out of books, we explore with a lot of inspirational Chinese quotation and art composition that coincide with the movie releases.
